Issue 6
Welcome to our follow-up issue on XML. In her first article on XML and Marketing Materials, Ann Rockley, President of The Rockley Group, discussed how using XML for marketing materials provides considerable benefits, including consistent messaging, reduced time to create content, reduced costs to maintain content, reduced translation costs, and powerful multichannel conversion capabilities. In her second article, Transitioning to XML-based Marketing Materials, Ann discusses what adopting an XML-based approach to marketing materials means in practice.
In this edition, we also bring you a case study on the use of XML in the pharmaceutical industry. We show you how Par Pharmaceutical met the U.S. Federal Drug Administration’s XML requirements with an XML authoring solution that allows them to achieve compliance quickly, easily, and cost effectively.
We also share a dynamic publishing success story from Airbus, showing how they implemented a dynamic publishing solution to produce their 24-page internal magazine in five languages for distribution in 65,000 print editions and related online versions.
I welcome your comments on The Dynamic Publisher and invite you to send in your observations about dynamic publishing along with questions you’re looking for insights on to help address your own publishing challenges.
Sincerely,
PG Bartlett, Editor The Dynamic Publisher
2010 Predictions and 2009 News Highlights
- 2010 Content Technology Predictions
CMS Watch, December 15, 2009 - Quark + SharePoint = New Multi-Channel Publishing Solution
CMS Wire, Barb Mosher, October 16, 2009 - Busy Week in XML Content Management Market
Gilbane Group, Bill Trippe, July 1, 2009 - FileNet Integrates a New XML Editor for Non-Techies
CMS Wire, David Roe, April 8, 2009
Analyst Insights
- CMS Watch: The XML & Content Component Management Report 2009
- Forrester: “Best Practices: Microsoft Office Enterprise Strategy”
- Forrester: “Drive Forward With Dynamic Publishing: DITA Helps Give Meaning To XML And Content Management”
- IDC: “SharePoint 2010: Rethinking Information Work”
- IDC: “Worldwide Dynamic Enterprise Publishing Software 2009–2013 Forecast and Analysis: Customer Correspondence, Transpromo, and Multichannel Publishing Drive Growth”
- DITA 101: Fundamentals of DITA for Authors and Managers by Ann Rockley, Steve Manning, Charles Cooper available from Lulu, Amazon
- Upcoming dynamic-publishing events
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